Restaurants clamor for Super Bowl dollars - Dayton Business Journal:

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Consumers will spend an estimated $9.6 billionb preparing for or watching Sunday’s match-up betweej the Arizona Cardinals and thePittsburghg Steelers, according to a study released by the Retail Advertising and Marketing Association. It equals out to about $57 for each of the 167 milliom adults expected to watchthe game. Last roughly 158 million people watchedthe game. Four percenyt of people are expected to watchh the game at a restaurantor bar, according to the . And whiled the RAMA study reports people are expected to scalr back parties fromlast year, it also says including restaurants, will be tryinh harder to earn some of the Supef Bowl dollars.
, located in downtown will be looking to draw folkx by renting bigger televisions and offering food and drink specialz throughoutthe night. Although business is down throughout general manager Chris Bhai saidthe restaurant, as many othersw in the area, would be counting on pulling in some Supetr Bowl crowds. “We’re really trying to push for it this Bhai said. “Businesses are bad around Dayton, but everybody stilo likes to go out for the and we’re doing what we can to make sure those peoplre choose us.” Bhai said there could be more of a push this year for Supe Bowl revelers in spite of the tighter hold many have on theidr wallets.
For many restaurants, it’sa a chance to get additional traffic, he in Moraine will have an indoor tailgate party, featuring freshly-stuffed bratwursts, mettwursts and hot dogs. The restaurantt also will featurean all-day happh hour for the game. It will be the restaurant’s firstf attempt at drawing in the SuperBowl crowd, an employed said. Some nontraditional spots will be gettingt in on the action this yearas L’Auberge, a French restaurant in Kettering, will be bringingg in a 70-inch TV and will feature a gourmer Super Bowl buffet, including artisan macaroni and cheese and organidc sesame barbecue wings as options.
“We’re transforming into an upscales sports bar forthe day,” said Josef owner of L’Auberge. To earn more Reif said restaurants have to be proactivew and offer specials and incentivess to drawin customers. Davi Boston, owner of Boston’s Bistro and Pub on the north side of agreed that restaurantsthat aren’tt traditionally sports bars had to pull out the stopds to attract customers Sunday. Boston’s will be offerint specialty beerson tap, as well as specials throughout the night. A 72-inch TV was donatedf to the pub to be used to watchhthe game. “I’m not a sports bar; I’m a Boston said.
“But everybody neede to rethinkwhat they’re doing. If you don’t have the if you don’t have things that are pricef well more than theyever are, peopled can party cheaper in thei r own living room, and then they have no reason to come